Saturday, June 12, 2021

How apple can transform their Smart watch market

I always have preference for smart watch wearables and feel Apple Watch was ahead of competition and has one of the most trusted health tracking features. However, the most disappointing fact about Apple smart watch is its price and affordability. Apple has always maintained its exclusivity and often offer its new features or innovations at premium price; however, Apple can break this tradition and can reach most people by following options. 
  • Apple smart band device: Apple can launch smart bands with only basic health tracking features like heart rate monitoring and steps counter. By limiting the features and tracking options, Apple can keep the device within affordable price range and can help reach more people about having smart wearables. 
  • Alternative smart wearable solution for non-Apple devices: As Apple Watch wearable has one of the most sought-after features, its exclusivity with only iOS device is a real bummer for most users. As for people like me, I use iOS devices and have Apple ecosystem access, however when I wanted to use Apple Watch to track health condition of my elderly parents it was a real showstopper. As my parents are comfortable using android phones and are hesitant to switch over iOS devices. 
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